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Wallace Amos’ pockets started to run dry, and he had to sell the Famous Amos Company firm. He went ahead to help many who could not read.Īs a television personality, Wallace hosted Learn to Read film. Wallace Amos urged the unlearned to embrace literacy for their goodness. John Rosica, a publicist, and Wallace Amos’ long time friend introduced Wallace to Literacy Volunteers of America in 1979. Wallace’s cookie firm elevates his fame to the extent that people could hire him to make speeches.Īs an author, Wallace Amos has authored ten books, some of them include The Cookie Never Crumbles and The Power in You. He featured in Taxi series, Latka’s cookies episode. In 1981, Wallace Amos became a renowned cultural icon. The firm developed at a faster rate, and most of the supermarkets in the United States had Famous Amos chocolate chip cookies. Marvin Gaye and Helen Reddy funded $25,000 million loans to aid him to kick start the business. The installation of the store was a suggestion from one of Wallace Amos’ friends. In 1975, Wallace Amos installed his first Famous Amos Cookie store in Los Angeles, California. He acted as a spokesperson of Sam Cooke, Diana Ross, Marvin Gaye, and The Supremes. Clients could get chocolate chip cookies alongside an invitation letter from Wallace. He ultimately became the organization’s first American-African skilled agent.Īfter signing with Garfunkel and Simon, Wallace became the manager of roll ‘n’ roll office. He later graduated and started to work as a mailroom clerk at William Morris Agency. After coming back to New York City, Wallace Amos enrolled in college to become a secretary.
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